Media Contact: Barbara McMurray
McMurray Marketing Communications
Sponsorships Available for
2008 Huntington Beach 4th of July
Parade & Pier Festival
HUNTINGTON BEACH, Calif., April 28, 2008 – The Fourth of July Executive Board for the City of Huntington Beach has announced that it is offering eight levels of sponsorship to fund the city’s largest annual celebration, now in its 104th year. Individuals and businesses can choose the right package to fit their budgets, from $100 to $75,000, with customized packages available.
“Anyone who sponsors our July 4th events is not only helping us — they are making a shrewd marketing investment that will place their name and logo in front of three-quarters of a million people,” said Pat Stier, executive board chair for the events. “The parade is the largest 4th of July parade west of the Mississippi. It is seen by 250,000 people along the route, with hundreds of thousands more nationwide who see it telecast public television via KOCE, one of our sponsors. Then the weekend-long Pier Festival attracts at least 300,000.”
Each year, the Fourth of July Executive Board’s Sponsorship Committee is charged with raising the money to produce the 4th of July Parade & Pier Festival. The volunteer committee works year round to meet the ever-rising costs of presenting the event.
Stier added, “But our attendance and the number of activities and events grow every year, too, so it’s an excellent deal for sponsors who want to reach a desirable consumer demographic. People know and love this event, and they return year after year, bringing their families and friends. It’s a patriotic-themed weekend of family-oriented events in one of Southern California’s loveliest ocean communities. Sponsors will definitely get a lot of bang for their buck.”
For sponsorship information call Pat Stier at 714-968-0321 or e-mail firstname.lastname@example.org. Preview all sponsorship levels and benefits by visiting the official 4th of July website at www.hb4thofjuly.org; click on “Sponsor Info.”
The Board meets year-round to plan the annual event that includes the Surf City 5K Run, Pancake Breakfast, the parade, the weekend-long Pier Festival at Pier Plaza and the 4th of July Fireworks Show.
The three-day slice of hometown-flavored Americana includes fireworks set off from the municipal pier at 9 p.m. — simulcast to stirring music by K-EARTH 101 Radio — a Pancake Breakfast from 6:30 to 10 a.m. at Lake Park hosted by the Kiwanis of Huntington Beach, and a 5K Run & Fitness Expo from 6 a.m. to noon at Worthy Park. The parade starts at 10:00 a.m. The accompanying Pier Festival runs through Sunday at 6 p.m. and offers live daily entertainment, a 28-foot-high climbing wall, food vendors and dozens of unique exhibitors. Started in 1904, the Huntington Beach 4th of July Parade & Pier Festival is the city’s longest-held community tradition. www.hb4thofjuly.org